Selected Work
User Psychology Research and Analysis:
UX Processes:
Wireframing brings the simple hierarchy and flow to the surface. This is final wireframe for FamilySearch Full Text.
Ads:
Dragonfly Boutique ad with consumer psychology.
Promotional restaurant advertisement showing experience-based branding instead of just selling products.
Dragonfly Boutique ad with consumer psychology.
Editorial Print Layout:
Intentional Hierarchy with visual rhythm that tells a story
Elevated branding brochure that is agency ready.
Featuring layout that highlights storytelling through expressive editorial design.
Logos:
Rebranding for a local car detailing business.
Showing restrain in a design can prove to be powerful.
Scalable and marketable merch rebranding.
Graphic Designs:
Last name branding challenge. Understanding visual trends.
Event branding, audience targeting, visual storytelling.
Spatial awareness and playful elementary library rebranding.